Gift book customization: insist on innovation and rapid development
The marketing innovation of this booklet originated from Hehu and the insight into customer needs. In the past few years, due to the underdeveloped gift industry, gift companies are the most central role in the entire gift industry chain. The demand of gift companies is the biggest demand of the gift industry. Therefore, most of the marketing innovations of gift books revolve around gift companies. Nowadays, the development of the gift industry is relatively mature, and the insight into customer needs should be moved forward. The grasp of the needs of gift buyers and gift recipients has become the focus of current and future marketing innovation. Of course, leading the development of the gift industry not only requires far-sighted judgment, but also requires firmness in the direction of development.
Innovation requires persistence, not only because the effectiveness of innovation needs time to be reflected, but also because innovation needs to break the "bottles and jars" of the past. If you don't have the courage to say goodbye to the core competencies of the past, the gift book industry will certainly not be able to achieve innovation well.
It should be reminded that the biggest factor affecting the intensity of R&D investment is the gross profit margin. The current cost structure of most companies in my country has a low gross profit margin, which cannot support high-intensity R&D investment, but even in this case, R&D investment should be increased. This is because enterprises cannot passively determine the R&D investment intensity based on the current gross profit margin, but should actively improve the cost structure by increasing R&D investment. After increasing investment in research and development, profits may decrease in the short term, but in the long run, only by increasing investment in research and development and accelerating the speed and level of product innovation can the gross profit margin of products be increased, and ultimately the profitability of the company.
Likewise, gift book craftsmanship and marketing innovation require investment. Under the circumstance that the average profit of the gift book industry continues to decline, how to increase investment in innovation more firmly requires discussion and research by colleagues in the gift book industry